Insurance Lead Generation ROI Calculator

Compare the financial impact of Pay-Per-Lead vs Pay-Per-Appointment models on your business's growth

Select Your Monthly Lead Generation Budget

Pay-Per-Lead Model

Lead Cost Parameters

Internal Process Costs

Pay-Per-Appointment Model

Appointment Cost Parameters

Internal Process Costs

Insurance Product Parameters

About Cost Per Acquisition

This chart compares the total cost to acquire a new client between Pay-Per-Lead and Pay-Per-Appointment models, including both marketing spend and staff time costs.

Lower acquisition costs mean more profit per client and better return on your marketing investment.

About The Conversion Funnel

This funnel shows how many prospects progress through each stage - from initial contact to final sale - comparing both lead generation models.

Pay-Per-Appointment typically shows higher conversion rates due to pre-qualified prospects and scheduled meetings.

About Time Savings

This chart shows the hours saved per month by your staff when using Pay-Per-Appointment vs managing raw leads, including contact attempts and appointment setting.

Saved time means your team can focus on high-value activities like client meetings and service delivery.

About 5-Year Projection

This projection shows the cumulative revenue potential over 5 years, factoring in client retention and recurring revenue from both models.

Higher quality appointments often lead to better client relationships and longer retention, increasing lifetime value.

About Revenue Growth

This chart compares the cumulative revenue growth between two marketing strategies over a 12-month period. The red line represents Pay-Per-Appointment revenue, while the blue line shows Pay-Per-Lead revenue.

The steeper slope indicates faster revenue accumulation and superior long-term value, making this lead generation strategy more profitable for sustainable business growth.

Pay-Per-Lead Model

Cost Per Acquisition
Staff Cost
First Year Revenue
Client Retention
Lifetime Value
First Year ROI
Lifetime ROI

Pay-Per-Appointment Model

Cost Per Acquisition
Staff Cost
First Year Revenue
Client Retention
Lifetime Value
First Year ROI
Lifetime ROI

Key Insights:

  • 0x lower acquisition cost with Pay-Per-Appointment ($0 vs $0)
  • 0x higher first-year revenue with Pay-Per-Appointment ($0 vs $0)
  • Immediate profitability with Pay-Per-Appointment (+0% first-year ROI) vs losses with Pay-Per-Lead
  • 0x higher lifetime ROI with Pay-Per-Appointment (0% vs 0%)

Save Your ROI Analysis

What you'll receive:

  • Complete model comparison showing improved acquisition costs
  • Detailed first-year revenue projections
  • Comprehensive first-year ROI analysis for Pay-Per-Appointment
  • Lifetime value comparison and potential
  • Key insights highlighting revenue advantages

Default Parameters

Pay-Per-Lead Model

  • Contact Rate: 55%
  • Qualification Rate: 50%
  • Appointment Set Rate: 40%
  • Show Rate: 75%
  • Sales Rate: 25%
  • Time per Lead: 20 minutes
  • Contact Attempts per Lead: 3

Pay-Per-Appointment Model

  • Show Rate: 85%
  • Qualification Rate: 100%
  • Sales Rate: 30%
  • Preparation Time: 10 minutes