Data-built personas
3 to 5 personas grounded in your real Google Ads and customer data, not invented.
Three to five detailed personas built from your real data, and optionally turned into an AI council you can test headlines and offers against before you spend a cent.
Stop marketing to "everyone." Write to the one person who actually buys.
When you don't know exactly who you're talking to, the message goes soft to avoid leaving anyone out.
The buyer in your head and the buyer in your data are often different people.
Finding the right message by burning ad budget is the slow, expensive way to learn.
3 to 5 personas grounded in your real Google Ads and customer data, not invented.
What each persona is trying to do, what's in the way, and what would make them choose you.
Optionally, personas become AI council members you can put headlines and offers in front of.
A clear read on which message lands with which buyer, before you spend.
A short brief and access to what we need. We tell you straight whether this is the right product for the job.
Our systems do the heavy lifting and we do the judgement. You get a polished, ready-to-use deliverable.
Delivered in the formats you actually use, with a walkthrough. Yours to keep and run with.
The personas, documented.
Personas you can talk to.
Your Google Ads account, customer records and reviews where available. The personas are built from evidence, not guesswork.
We turn each persona into an AI character you can interview, so you can test a headline or offer against your buyers before launching.
Usually three to five, the ones that actually drive your revenue. Quality over a wall of profiles.
Start with the free Cited audit, or book a 30-minute call and tell us what you need.