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Lead gen · Mortgage & lending

Pre-approved purchase leads, queued by Monday.

For mortgage and lending advisers: we build the engine that finds, qualifies and queues purchase-ready borrowers, so your week starts with leads, not cold outreach.

One extra residential settlement covers the build. Two cover a lot more.

mortgage & lending · pipeline
monday9 leads queuednew
qualified3 hot, scoredready
sourceAI search + sociallive
ownedyour systemyes
The problem

Banks are eating the easy ones.

01

In-app pre-approvals

Bank apps pre-approve borrowers before they ever reach the broker channel, skimming the simplest deals.

02

Rate-shoppers waste your week

Without qualification up front, advisers burn hours on people who were never going to settle.

03

Buyers ask AI first

Borrowers ask ChatGPT what rate they should be on and who to use, long before they call. If you're not the answer, you're not the call.

How we do it

Find them, qualify them, queue them.

AI search visibility

Be the adviser AI engines name when borrowers research rates, lenders and brokers.

Purchase-intent campaigns

Paid social and search aimed at people actually moving, not idle rate-watchers.

Pre-qualified pipeline

Leads scored and filtered so your advisers see purchase-ready borrowers first.

Settlement attribution

Server-side tracking through to settlement, so you know your true cost per deal.

6–15qualified leads a month (target)
1settlement covers the low end
100%a system you own
Questions

The honest answers.

Are these purchase leads or refinances?

We can target either, but the core engine is built around purchase-ready borrowers, the deals banks are trying to skim.

How qualified are they?

Screened and scored before they hit your CRM, so advisers aren't wading through rate-shoppers.

What's the real cost?

Engagements run from $3.5k/mo. For most brokers a single extra settlement more than covers it, and the system is yours to keep.

Ready to fill your mortgage & lending pipeline?

Start with a free Cited audit, or book a 30-minute call and we'll map the engine for your firm.