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Product Feed Optimization

Make every SKU findable.

Audit and rebuild your Google Shopping and PMax feed — titles, descriptions, categories and attributes — so the right products show for the right searches.

Your best products are losing to worse ones with better titles.

Title rewriteImpact
Nike Air Zoom Mens Running+3.1x
Waterproof Hiking Jacket M+2.4x
Garmin GPS Smartwatch+1.9x
The problem

A bad feed quietly wastes your budget.

01

Weak titles bury good products

Shopping matches on your feed data. Vague titles mean your best products never show for the searches that matter.

02

Errors kill reach silently

Disapprovals and missing attributes shrink your reach without any obvious warning.

03

PMax spends on junk

Feed it poor data and Performance Max happily pours budget into the wrong products.

What we do

Fix the data, lift the reach.

Feed health audit

Find the disapprovals, gaps and weak fields dragging your performance down.

Title rewriting at scale

Rewrite titles to match how buyers actually search, across your whole catalogue.

Category & attributes

Correct categories and fill the attributes Shopping and PMax rely on.

Bulk processing

Built to handle hundreds or thousands of SKUs, not a hand-edited spreadsheet.

How it works

Three moves, no mystery.

STEP 01

Scope & inputs

A short brief and access to what we need. We tell you straight whether this is the right product for the job.

STEP 02

We build it

Our systems do the heavy lifting and we do the judgement. You get a polished, ready-to-use deliverable.

STEP 03

Handover

Delivered in the formats you actually use, with a walkthrough. Yours to keep and run with.

Pricing

Straightforward, scoped to the job.

Custom

Scoped by catalogue size

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Questions

The honest answers.

How big a catalogue can you handle?

From a few hundred SKUs to many thousands. The work is built for bulk, so scale isn't the blocker.

Do you fix disapprovals?

Yes, the audit surfaces them and the rebuild addresses the feed-level causes.

Shopping or PMax?

Both. They share the same feed, so better feed data lifts both at once.

Want this done properly?

Start with the free Cited audit, or book a 30-minute call and tell us what you need.