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Lead gen · Health insurance

Health cover buyers, caught at the moment they care.

We find the people researching health cover right now, get you in front of them, and hand your advisers warm, qualified conversations instead of cold lists.

The trigger is usually a scare or a wait-list. We meet them there.

health insurance · pipeline
monday9 leads queuednew
qualified3 hot, scoredready
sourceAI search + sociallive
ownedyour systemyes
The problem

Demand spikes. You're not in the room.

01

Buying is event-driven

People look into health cover after a scare or a long public wait-list. If you're not visible then, the moment passes.

02

Comparison sites own the search

Aggregators dominate the obvious keywords, pushing advisers out of the picture.

03

Advice gets commoditised

Without clear positioning, buyers treat cover as a price comparison and skip the adviser entirely.

How we do it

Be the trusted answer, not another quote.

AI search visibility

Get cited when people ask AI which health cover suits them, ahead of the comparison sites.

Intent-based campaigns

Paid social and search aimed at the life moments that send people looking for cover.

Qualified conversations

Leads pre-screened so advisers spend time on people who actually want advice.

Closed-loop tracking

See which leads became clients, so we double down on what works.

6–15qualified leads a month (target)
100%a system your firm owns
Realserver-side attribution
Questions

The honest answers.

Can you beat the comparison sites?

We don't fight them on their turf. We win the advice-led searches and AI answers they're weak at, where your expertise matters.

Is this just ads?

No. Ads are one channel. The bigger play is owned visibility plus a system that keeps generating leads when you pause spend.

Do you handle compliance-sensitive copy?

Yes. We work within the advice rules and keep claims clean, drawing on real experience in NZ financial services.

Ready to fill your health insurance pipeline?

Start with a free Cited audit, or book a 30-minute call and we'll map the engine for your firm.