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Lead gen · KiwiSaver & mortgage protection

Attach cover to every home loan conversation.

When someone takes on a mortgage, they need protection and KiwiSaver advice, and rarely get it. We build the engine that puts those conversations in your pipeline.

The trigger is built in: a new mortgage is a new protection conversation.

kiwisaver & mortgage protection · pipeline
monday9 leads queuednew
qualified3 hot, scoredready
sourceAI search + sociallive
ownedyour systemyes
The problem

The need is obvious. The flow isn't.

01

Cover gets skipped

People take on the biggest debt of their lives and walk away with no protection plan. The advice gap is huge.

02

KiwiSaver is an afterthought

Most people set and forget their fund. Good advice is valuable and almost never marketed.

03

You rely on the mortgage referral

If your protection flow depends on a broker remembering to refer, it's fragile and unpredictable.

How we do it

Generate the protection conversation directly.

Trigger-based targeting

Reach new and refinancing home owners at exactly the moment protection should be on the table.

AI search visibility

Show up when people ask AI about protecting a mortgage or sorting their KiwiSaver.

Qualified handoff

Leads pre-screened so advisers spend time on real protection and advice conversations.

Honest tracking

See which leads became policies and reviews, and refine from there.

6–15qualified leads a month (target)
100%a system your firm owns
No12-month lock-ins
Questions

The honest answers.

Does this depend on mortgage brokers?

No. The point is to generate protection and KiwiSaver conversations directly, so you're not waiting on someone else's referral.

Can it cover both cover and KiwiSaver?

Yes. They share the same trigger, a major financial moment, so the engine can surface both.

How are leads qualified?

We screen and score before handoff, so advisers focus on people genuinely open to advice.

Ready to fill your kiwisaver & mortgage protection pipeline?

Start with a free Cited audit, or book a 30-minute call and we'll map the engine for your firm.