Greg Dickson is the founder of AI Search Marketing. He builds lead-generation and AI-visibility systems for New Zealand brokers, advisers and SMEs — the kind you own, not rent.
I'm an operator, not an influencer. I'd rather ship a system that fills your pipeline than post a thread about how to fill it. Everything on this site is something I actually build and run, so when I tell you something works, it's because I've watched it work.
Most of my work lives in New Zealand financial services — mortgage and lending brokers, insurance and income-protection advisers, property firms — and lead generation more broadly. These are people who are great at their craft but tired of unpredictable enquiry flow, agencies that hide behind dashboards, and AI hype that never touches the bottom line.
My answer is simple: use AI on purpose. I treat it as a lever that makes a small team do the work of a big one — generating leads, getting you cited in AI answers, writing the copy, and tracking the truth — not as a gimmick or a replacement for judgement. The judgement stays human. The grunt work gets automated.
The principle underneath all of it is ownership. You should own the growth you pay for. Rented attention stops the day you stop paying; a system that lives inside your business keeps compounding whether I'm still in the room or not. So I build the system, then I hand you the keys.
Predictable pipeline systems that put qualified enquiries into your CRM, not vanity metrics into a dashboard.
Getting your firm named when buyers ask AI “who's the best [x] in [city]”. The new front page is an answer, and I make sure it's yours.
Server-side tracking and plain-English reporting, so you can see exactly what every dollar is doing.
Words and pages that turn attention into action, matched to your voice and built to convert.
Start with a free Cited audit, or book a 30-minute call. You'll talk to me, not a sales rep, and I'll tell you straight whether I can help.