Server-side enquiries
Each form enquiry goes from our server to Google Ads and Meta with the ad click it came from, matched to the browser event so nothing counts twice.
Every website enquiry sent straight from our server to Google Ads and Meta, matched to the ad that brought it, then marked qualified or not by you. Built for businesses that win work through enquiry forms and phone calls.
Set up, tested for a week, then switched on. You keep a live monitor showing every enquiry reaching the ad platforms.
Ad blockers, iPhone privacy settings and cookie limits stop browser tags firing. Google and Meta never hear about some of your best leads, so they stop chasing people like them.
Spam, sales pitches and tyre-kickers count exactly the same as a real customer. The platforms optimise towards whatever you tell them is a win.
Google counts every tap on your number as a conversion, even when nobody rings. Your cost per lead looks better than it is.
Each form enquiry goes from our server to Google Ads and Meta with the ad click it came from, matched to the browser event so nothing counts twice.
An hour after each enquiry you get a one-click "Is this lead qualified?" email. Qualified leads go back to Google and Meta so they find more of them.
When someone from an ad taps your number, you're asked if it became a real job. Only real phone jobs are reported back.
A private dashboard shows every enquiry reaching the ad platforms, and we get an alert the moment anything stops getting through.
We check your site, forms and ad accounts, and you give us access to Tag Manager, your website, Google Ads and your Meta pixel.
We set everything up in test mode. For a week, every real enquiry is checked by Google and Meta without counting, so we can prove nothing goes missing.
Once the numbers match, the server conversion becomes the one your campaigns bid on. You get the monitor, the lead emails and a plain-English guide for your team.
For lead-generation websites. One-off.
Businesses that win work from enquiries: trades, home services, professional services, finance and insurance. If your website's job is to get a form filled or the phone ringing, it fits. It isn't for online stores. We have a separate setup for e-commerce.
No. Your forms keep working exactly as they do now and still arrive in your inbox. We add the tracking alongside them.
Access to Google Tag Manager, your website, Google Ads and your Meta pixel, plus about five seconds per enquiry to answer the qualified-lead email.
Webflow sites are fully supported today. For other platforms we check your site and forms before any work starts, and tell you straight if it needs something different.
About two weeks from getting access: a few days to build, then a 7-day test week before anything counts in your ad accounts.
Usually, yes, and that's the point. Meta lead counts often drop because phone taps stop counting as leads, and Google form numbers can rise because enquiries the browser missed are now counted. The monitor shows the old and new counts side by side, so you can see exactly what changed.
Get it set up now, or book a 30-minute call first and we'll look at your site, forms and ad accounts with you.