Generative Engine Optimization (GEO)
The technical term for structuring your entity, content and signals so generative AI — ChatGPT, Google AI Overviews, Perplexity — surfaces and cites you when it writes an answer.
AI visibility — also called generative engine optimization (GEO) or answer engine optimization (AEO) — is whether ChatGPT, Perplexity and Google AI Overviews name your firm when a buyer asks who to use. It's the new front door, and most NZ firms don't even know their score. We test it, score it, then build the entity and content signals that make you the cited answer instead of the one the model skips.
Free scorecard, no card required. Paid options from $190 if you want the full fix list. No 12-month lock-ins.
ChatGPT and Perplexity both named a competitor first.
ChatGPT, Perplexity and Google AI Overviews hand back a short answer, often a single recommendation. If you're not in it, the buyer never learns you exist.
Ranking well on Google doesn't mean an AI model will cite you. These engines read the web by entities, structure and trusted mentions, not just keywords and backlinks.
Models lean on the sources they already trust. Firms building AI visibility now are the ones still being named once every competitor catches on.
We build AI visibility for any industry. Where we go deep is New Zealand financial services, with the buyer prompts and entity signals already mapped. It's strongest paired with a lead-gen system you own and search engine marketing bringing the traffic in, and marketing automation to follow up once someone finds you. Want the productised version of this work? See Cited.
We build the lead-generation engine that puts people actively weighing up life cover in front of your advisers, with the tyre-kickers filtered out before they hit your CRM.
Explore → 02 / VERTICALWe find the people researching health cover right now, get you in front of them, and hand your advisers warm, qualified conversations instead of cold lists.
Explore → 03 / VERTICALIncome protection is the cover most people skip, until you frame it right at the right moment.
Explore → 04 / VERTICALWhether you're an agency, a developer or a property service, we build the lead engine that reaches people at the start of their property decision, not after a competitor already has them.
Explore → 05 / VERTICALWhen someone takes on a mortgage, they need protection and KiwiSaver advice, and rarely get it.
Explore → 06 / VERTICALFor mortgage and lending advisers: we build the engine that finds, qualifies and queues purchase-ready borrowers, so your week starts with leads, not cold outreach.
Explore →GEO, AEO and 'AI visibility' all point at the same target: does an AI engine name you, unprompted, when a buyer asks?
The technical term for structuring your entity, content and signals so generative AI — ChatGPT, Google AI Overviews, Perplexity — surfaces and cites you when it writes an answer.
The earlier, adjacent term, born from voice search and featured snippets: optimising to be the direct answer rather than a ranked link. Same target as GEO, older name.
Our plain-English umbrella for both. It's the practical, measurable version: a score for how often you get named across the engines your buyers actually use.
SEO earns a spot on a page of links. AI visibility earns the actual sentence a model reads back to the buyer. Overlapping signals, different target, different tactics.
We test the real prompts your buyers ask across ChatGPT, Perplexity and Google AI, and score whether you're named, mentioned or invisible.
We structure your site, profiles and content — entities, schema, trusted mentions — so the engines can read who you are and trust it enough to cite you.
AI visibility isn't a one-off fix. We re-score monthly and reinforce, so you stay the cited answer as the rest of your market wakes up to this.
No. SEO optimises to rank in a list of links. AI visibility — generative engine optimization (GEO) or answer engine optimization (AEO) — optimises to be the named answer when there's no list, only a recommendation. The signals overlap (structure, authority, trusted mentions) but the target is different, and a page-one Google ranking doesn't automatically get you cited.
Same discipline, different names. Generative Engine Optimization (GEO) is the term for optimising to be cited by generative AI (ChatGPT, Google AI Overviews). Answer Engine Optimization (AEO) is the earlier, adjacent term from voice search and featured snippets. "AI visibility" is the plain-English version we use with clients — it just means: does AI name you when a buyer asks?
This page is the category — why AI visibility matters and what GEO/AEO actually mean. Cited is how we build it: a scored report across every major engine, then an entity, schema and content build sprint so you become the cited answer, with monthly re-scoring to prove it's holding.
A visibility scorecard is free. The ChatGPT Teardown starts at $190, the Full Report is $395, and the build sprint that actually fixes it runs from $1,500 + $1.5k/mo, no 12-month lock-ins.
Start with a free scorecard across ChatGPT, Perplexity and Google AI Overviews, or book a 30-minute call and we'll walk through what's fixable.