Search engine marketing agency · New Zealand

Search marketing built for how buyers actually search now.

We're a New Zealand search engine marketing agency for advisers and specialist firms — but we don't stop at Google Ads. Buyers now ask ChatGPT and Google AI before they ever type a query, so we run both lanes as one system: paid search tracked to the deal, and AI search visibility so you're the name the engines give back.

Engagements from $3.5k/mo. No 12-month lock-ins. Auckland-based, working with firms NZ-wide. For most clients, one extra deal more than covers it.

your firm · search marketing
paid searchtracked to the deallive
ai visibilitynamed on 4/5 buyer promptsnew
qualified leads18, scoredready
channel mixPPC + AI answer enginesserver
Why one-channel search marketing falls short

Buyers don't search the way most SEM agencies still target.

01

Google Ads alone misses the AI front door

Even a well-run PPC account only catches people who still type into Google. A growing share of buyers ask ChatGPT or Google AI first — if you're not the answer there, you never get the click to bid on.

02

Most 'SEM' is paid-only and rented

Pause the ad spend and the traffic stops overnight. There's no asset left behind, and no plan for the AI engines reshaping search itself.

03

No honest line to the deal

Clicks and impressions don't tell you what actually closed. Without server-side tracking to the deal, you're guessing which channel — paid or AI — is doing the work.

Search marketing by industry

Search engine marketing built for your market, not a template.

We run search marketing for any industry. Where we go deep is New Zealand financial services, with buyer language, negative-keyword lists and landing pages already built. Prefer the two lanes on their own? See Google Ads & PPC management and AI visibility (built out with Cited) — or the full pipeline via lead generation and marketing automation to keep every enquiry warm.

How we run search marketing

One system across paid and AI search.

STEP 01

Audit & fit call

Free audit of your paid accounts and your AI visibility — are ChatGPT and Google AI naming you or a competitor? — then a 30-minute call to check the maths works.

STEP 02

Rebuild & track

We restructure Google Ads with server-side tracking to the deal, and build the entity and schema foundations that get you cited by AI engines.

STEP 03

Own & compound

You keep the account, the tracking and the AI-visibility foundations. We manage it with honest reporting so you know the true cost — and source — of every deal.

Questions

The honest answers.

What does a search engine marketing agency actually do these days?

Historically it meant paid search — Google Ads and PPC. We still run that, tracked to the deal, but we also cover the newer half of search: making sure ChatGPT, Perplexity and Google AI name you when buyers ask who to use. Buyers now search both ways, so we run both lanes as one system.

Is this the same as SEO?

No. We don't sell traditional SEO. Google Ads is paid search; AI visibility (Cited) is a different discipline aimed at being the answer an AI engine gives, not a ranked link in a list. Both sit inside one search marketing engine, tracked to the same deal.

Do you only run search engine marketing for financial services?

No — we run it for any industry. We go deepest in New Zealand financial services (brokers, advisers, insurers), where the buyer language and compliance guardrails are already built.

How much does it cost?

Engagements from $3.5k/mo, no 12-month lock-ins. For most clients, one extra deal more than covers it.

Want search marketing that covers both lanes?

Start with a free audit of your Google Ads account and your AI visibility, or book a 30-minute call and we'll show you where buyers are finding — or missing — you today.